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Research papers

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012
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Citation

Fry and Harding (2012a, November 08). The future looks creative. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-looks-creative